Chocopie Increases Cake Weight by 10% Without Changing the Price

Orion has announced a 10% increase in the weight of each Chocopie cake while keeping the same structure, richer flavor, and unchanged price.

This marks the second time Orion has implemented a weight increase for this product since it was first introduced in Vietnam. In 2015, the company raised the cake’s weight from 30g to 33g. In 2024, it did so again, increasing from 33g to 36.3g — without changing the price.

In this latest update, Orion has added more chocolate and marshmallow filling to make the cake softer, chewier, and more flavorful. The Chocopie Dark variant now contains 11.9% more chocolate coating, while the traditional flavor includes 13.3% more. This combination enhances the eating experience, offering a richer chocolate taste and a thicker, chewier texture thanks to the increased marshmallow layer. Orion has also redesigned the packaging with a cleaner, simpler, and more modern look that appeals to all ages.

https://www.youtube.com/watch?v=yWLp8tJ_Y_Q

Chocopie was first launched in South Korea in 1974 and quickly became a national snack. It was imported to Vietnam in 1995. By 2005, Orion had established a factory in Vietnam to produce Chocopie locally. In 2008, a memorable TV commercial marked a new era for the brand in Vietnam. With its heartwarming message about family love, Chocopie captured the affection of Vietnamese consumers. The slogan “Chocopie is Orion, Orion is Chocopie” has since become deeply ingrained in people’s minds.

Since entering Vietnam, Chocopie has gained widespread popularity. Staying committed to product innovation, Orion has continuously improved its cakes so that Chocopie remains not only a national favorite but also one of the most beloved snacks in Vietnam.

Compared to the original version, today’s Chocopie has increased its weight by over 20%. Along with its long-running “Love” campaign, Orion’s decision to make the cakes bigger is seen as a gesture of appreciation — adding more value and quality for customers without raising prices. Besides Chocopie, Orion has also increased the weight of other products like O’star, Toonies, Gouté, and Custas Green Tea to bring added value to consumers.

“Despite economic challenges and rising raw material costs, improving product quality while maintaining stable prices has always been Orion’s core strategy,” a company representative said.

The representative also emphasized Orion’s commitment to balancing economic efficiency with environmental responsibility. Alongside product improvements, Orion has been running eco-friendly initiatives like the “Gentle Packaging” campaign.

Launched in 2014 in South Korea, the “Gentle Packaging” initiative reduces packaging waste by using eco-friendly ink, fewer colors, and smaller packaging sizes. Since 2015, Orion has cut approximately 88 tons of printing ink use. In 2018, 12 Orion packaging designs received official “Green Certification” from the Korean Ministry of Environment. Today, 32 product lines feature more compact and sustainable packaging.

In Vietnam, Orion has reduced the number of colors used in packaging printing from six to three. This reduction has saved over 100 tons of ink annually, cutting packaging costs and allowiAng greater investment in product quality improvements.

Since its debut, Chocopie has sold 45.85 billion cakes worldwide, with cumulative global revenue surpassing 7.3 trillion KRW (approximately 136.9 trillion VND) over the past 50 years.