Oat beverages are booming. Here's why

Suddenly, oat-based beverages are everywhere — maybe even in your own cup of coffee this morning. Beverage producers of all kinds — from dairies to soft drinks manufacturers to start-ups — have taken note and are scrambling to get in on the act. But even after several years of exponential growth in key markets, industry experts suggest the popularity of oat drinks is just getting started. So how did we get here, and where are we headed?

The process of creating a beverage from milled oats was developed in the mid-1990s at Lund University in Sweden. It was the result of a study on lactose intolerance by food scientist Rickard Öste, who went on to found Oatly.

Fast forward to present day, and what began as an outlier in the dairy alternative space has become a bona fide juggernaut. Globally the market is projected to reach USD 6.8 billion by 2026, with a combined annual growth rate of 13.4%.i

Link: https://www.tetrapak.com/en-vn/insights/cases-articles/oat-beverages-are-booming