Plant-based drinks on the rise: Kantar

Plant-based drinks, including milk and soy milk with rice, nuts, grains or seeds added, have become a new trend in Vietnam, according to the latest monitor report from market research firm Kantar Worldpanel.

Plant-based drinks, including milk and soy milk with rice, nuts, grains or seeds added, have become a new trend in Vietnam, according to the latest monitor report from market research firm Kantar Worldpanel.

The firm notes in the report that the consumer price index dipped in December and achieved the target of staying under 4% for the entire year. The domestic demand for consumer goods maintained its momentum, posting double-digit growth.

Overall, Vietnam retained macroeconomic stability with growth of 7.1% in 2018, which was higher than expected and marked the highest growth rate since 2011.

While the rural market is the growth engine of the fast moving consumer goods sector, showing positive movements, the picture in four key cities – Hanoi, the central coastal city of Danang, HCMC and the Mekong Delta city of Can Tho – is quite the opposite, with negative growth in volume consumption, according to the report.

Link: https://vietnamnet.vn/en/plant-based-drinks-on-the-rise-kantar-E215747.html