The journey of Vietnamese soy milk in leaving its mark on the world map

From an ice-cream and milk factory confronting numerous difficulties, after 24 years of establishment and development, Vinasoy has developed tremendously and become one of the Top 5 largest soy milk companies in the world for three consecutive years, according to GlobalData.

Vinasoy and its new milestones on the development journey

Established in 1997, Vinasoy has been the leading manufacturer in terms of revenue and output in the instant soy milk industry for nine consecutive years (according to Kantar), and has been the No. 1 soy milk manufacturer for 10 consecutive years (according to Nielsen). Especially in 2021, the business has made flexible and proactive changes when the pandemic situation is still complicated. As a result, its soy milk revenue increased 5% compared to the same period a year earlier, thanks to an 8% increase in sales volume and a 3% fall in average selling price. At the same time, since soy milk is a vital product, Vinasoy’s market share increased to 92,2% (according to Nielsen) in August 2021, which was the peak month of the pandemic. This year, Vinasoy overcame the Covid’s storm by launching a series of new products, including four new flavours of Fami Original and two new flavours of Fami Calcium.

Thanks to a strong sense of national pride and proactive corporate governance strategies, Vinasoy has been the first and only soy milk manufacturer in Vietnam to enter the Top 5 largest soy milk companies in the world for three consecutive years, according to GlobalData, the world’s biggest data analytics organization. This indicates that Vietnamese soy milk has left a beautiful mark on the world map, and this will be the driving force for the business to continue its effort to reach new milestones on the development journey.

Link: https://english.thesaigontimes.vn/the-journey-of-vietnamese-soy-milk-in-leaving-its-mark-on-the-world-map/