Vietnamese vegan cuisine: Local identity combines global trends

In the past few years, the trend of healthy and sustainable eating is no longer a short-term trend but is becoming a part of consumer culture in Vietnam. From small cafes to large restaurant chains, more and more brands are proactively bringing “plant-based” options to their menus, creating a new picture for the domestic culinary industry.

According to IMARC Group (2024), the size of the vegan food market in Vietnam reaches about 103.2 million USD and is expected to increase to 220.5 million USD by 2033, a compound annual growth rate (CAGR) of 8.1%. This number clearly reflects the rapidly increasing demand for “green” drinks and foods.

Previously, familiar drinks such as Latte, Cappuccino or Matcha in Vietnam were almost exclusively associated with cow’s milk, but now nut milk has become a popular choice. This clearly reflects the shift towards healthy eating trends.

Link: https://hanoian.vn/en/vietnamese-vegan-cuisine-local-identity-combines-global-trends.html